This week we attended Sime, a two-day conference about the Internet
and digital opportunities. One of the key takeaways from these two
days was the importance of digitalization being at the heart of the
organization and the business. For example, Mia Brunell Livfors,
CEO Axel Johnson, emphasized that you should not have a separate
digital strategy, instead it should be an integrated part of the
overall business plan.
For example, Mia Brunell Livfors, CEO Axel Johnson, emphasized
that you should not have a separate digital strategy, instead it
should be an integrated part of the overall business plan.
Also Lottie Knutson, Professional board member and former senior
executive at Fritidsresor/TUI, pointed out that you should stop
talking about digital transformation and instead talk about the
tangibles of your business.
To succeed with digitalization you more or less have to go to
bed with the IT director and not to make the common mistake to set
up a separate department or hire a "digitalization officer" or
similar to deal with these issues. As this picture illustrates, you
then risk losing out on the business results…
To succeed, digitalization has to permeate all aspects of the
business. You also have to be bold and curious. Both Mia Brunell
Livfors and Lottie Knutson talked about the importance of mistakes
and how the fear of failure is the biggest obstacle for successful
innovation and development. "Mistakes are never planned, but they
have to happen, otherwise you're not trying hard enough," as Mia
Brunell Livfors said. The hardest problems is to create awareness
for the need for digital transformation when the business is so
good at what it is doing right now. Another problem is to find the
right competence; people with both skills and guts. At Axel Johnson
the vision is to replace 50% of the current business with new
digital offers and ways of doing business within ten years. The
keys for getting the whole organization on board for this
transformation are facts, education and patience.
Another key takeaway from Sime was the importance of critical
thinking and diversity in the organization. "You need friction to
start a fire," as Mia Brunell Livfors pointed out. Laurie Segall,
editor-at-large for CNN Tech, also talked about how technology is
inflecting society (like the social media impact on the recent US
election) and how it is now time to start asking the hard
questions. Time to focus on ethics and discuss the implications in
society. Until now technology has more or less forced us to use it
its way, but now technology is more and more being adapted to the
way we humans do things. Technology will expand our reality, but
will also lead to a lot of polarization; between traditional and
disruptive thinking, between rural and urban areas, between
educated and less educated etc. Today we are living in a
"post-truth" era, where false news are being spread and where false
or biased information is shared in silos without criticism of the
sources, which is a very dangerous development. We humans need to
be in charge of the technology we create to build the society we
want in the future.
|During these days we also experienced new cool and inspiring
technology and solutions, like wec360°, a new virtual real estate
solutions that uses 3D-technology, Virtual Reality and Augmented
Reality to allow you to see the apartment, the building and the
whole block from any angle, and the new car project Lynk & Co
where a new driving platform will be created, which will make us
rethink what a car is the same way iPhone made us rethink the
Other interesting news was how Google has moved from "mobile
first to Artificial intelligence first", according to Google
Sweden's CEO Anna Wikland, and how much they now focused on voice
searches and images.
On the robotic front Danica Kragic, Professor of Computer
Science at KTH Royal Institute of Technology in Stockholm, shared
the complexity of contextual understanding with this illustrative
She also pointed out that we humans often makes mistakes about
the context, but that if a robot makes a mistake it will probably
be more difficult to forgive.
Another really difficult challenge for robot developer is to
make robots that can act like human hands, for example for
seemingly simple things like doing the dishes.
Finally, to connect to one of the major topics at VQ Forum last month and discussion on Legal Innovation Blog, Imogen Heap, four-time
Grammy nominated singer-songwriter, talked about her vision to use
blockchain as a way to rethink the basic, core structure of how
monetary distribution works in the industry.
According to Imogen Heap, blockchain can be used to build a
united platform and create an ecosystem, but most importantly build
innovation under the standards that make sense for artists.
Alongside aiding fast, frictionless royalty payments, blockchain
can also help to create a networked database for music copyright
information, enhance transparency through the value chain and aid
access to alternative sources of capital.
For Imogen Heap, using blockchain is undoubtedly linked to
creating fair value for the exchange between artists and
By cutting out the middle men, there is a sense of getting back
to the more intimate direct exchange between artist and listener.
Blockchain could also provide additional information about the
music, such as where and why it was written, who has covered it,
who else worked on it etc.
"It's not just about listening, it's about seeing the entire
life behind the music, the whole life of a song."